Asavin Wattanajantra
Technology Copywriter

● Over 10 years of experience as a digital marketer, content marketing strategist, copywriter, community manager, account manager and journalist.

● Experienced in direct marketing, communications and content strategy with excellent copywriting skills. A wide experience of B2B lead generation and content marketing with major brands like Microsoft, Intel, SAP, Sage, Dell, Pure Storage, Palo Alto Networks, Avanade and BAE Applied Intelligence.

Work Experience

October 2017 onwards

Global Enterprise Writer

Lead Enterprise Writer for the UK’s second biggest technology firm. Part of the Sage Shared Services Content team.
● Managing editorial activity and creating content to support Sage
● Lead Writer for Enterprise Management and Financials products
● Creation of ‘master’ B2B content, such as blogs studies, demand emails, white papers and eBooks
● Writing on topics such as Finance, Manufacturing, Industry 4.0 and Enterprise Resource Planning (ERP)
● Interviewing Enterprise-level influencers for Sage Content Marketing content
● Working alongside Sage Business Cloud Enterprise and Financials Marketing and Sales teams
● Developed strategic marketing content for global Enterprise and Financials campaigns
● Planning and overseeing the design of written content with the Brand Team
● Consultation on enterprise social media strategy to drive traction

March 2017 to August 2017

Lead Copywriter
Red Consultancy, Technology and Corporate Teams

● Gumtree Trust and Safety Report – Writing, editing and project management
● Jobsite – Writing and editing copy for Recruiter and Candidate channels
● Rackspace Content Marketing –including emails, case studies, newsletters, blog posts and reports
● Jobsite Engineering Skills white paper – Writing and editing
● Totaljobs – Content Creation, including contribution to 2017 Elevator Pitch campaign
● EDF Energy – Press releases, media alerts and case studies
● Adobe – Writing and editing bylines, press releases and reports
● Crest Nicholson – Press releases, case studies and award entries

September 2016 to February 2017

Marketing Manager
Deeson Group

Managing all marketing for digital open source agency, which specialises in Drupal, WordPress and Symfony
● Collaborated with the senior team in creating a marketing and branding strategy
● Created and commissioned company marketing material including case studies, blogs and web copy.
● Managed channels such as website, social media, PPC, email marketing and direct mail.
● Mentoring and enabling agency team members to produce marketing content
● Project management – managing marketing workflow and web developers using Basecamp and Slack
● Control of marketing budget and spending

November 2015 to August 2016

Content Account Manager
Bite Communications

● Content creation, marketing, PR consultancy and storytelling at digital creative and communications agency.
● Clients include Sage, Pure Storage, BAE Applied Intelligence, Palo Alto Networks and Avanade
● Working in the Content Studio and within the Communications team as an account manager, writer and consultant
● New business development and content/social media research with the Insights Team
● Content creation includes web copy, social media copy, messaging, case studies, awards entries and speeches
● Email marketing to clients using tools such as Publicate and Mailchimp
● Leading case study interviews, proofreading and editing existing copy
● Supporting account teams at client meetings/conference calls
● Liaising directly and creating long-term relationships with clients
● Using technology content knowledge to support new business
● Use of web-based tools like Asana and Trello for project management and content marketing
● Building timelines, content workflow, calendars and planning
● Examining the use of tools like Crimson Hexagon, Sysomos, NewsWhip and Social Bakers for insights and research
● Content creation, marketing and strategy for the Bite Communications blog and newly formed Medium channel

June 2013 to November 2015

Metia Digital Marketing Group

Content marketing, strategy and creation at well-established digital marketing agency that provides services to corporations and large businesses worldwide. Also working in social media and community management.

● Web content creation with the Microsoft Developer Group, or DX (Developer Experience)
● Account management and content marketing with the Microsoft Developers and TechNet UK editorial teams
● Content creation for Microsoft Tech Days Azure Special, Future Decoded and Microsoft Ventures events
● Email marketing – project management and content management with custom-built Microsoft CRM system
● Content creation for MSDN Subscriber, Microsoft Virtual Academy and Student Partner campaigns
● Worldwide case studies with the Microsoft Bing team
● Social media strategy and content with Dell and EMC
● Blog and social media content creation and strategy with SAP
● Content and social media management with Intel Healthcare and Life Sciences and Microsoft CityNext
● Content creation and strategic consultation for Microsoft Office Student Marketing Campaigns strategy
● Content creation and social media influencer research with Intel Education
● Writing for the company blog and promoting the Metia community through content marketing

Digital Content Executive
Institute of Leadership and Management

● Working on website writing and editing using Sitecore
● Working on social media channels on LinkedIn and Twitter using tools such as Meltwater Buzz
● Undertaking email marketing tasks using eCircle and SAP systems

December 2012 to June 2013

Digital Content Manager
St Mary's University

● Community Manager, managing and protecting the University College’s brand identity and reputation online, through social media, the University College website and third party websites
● Liaising closely with PR & Marketing Officer to co-ordinate internal and external communication, planning and management of daily content schedule ]
● Fully responsible for audience/community engagement through digital channels, monitoring social media and Internet news sources
● Writing, editing and proofreading content for St Mary’s website, social media, internal communications and printed materials. This included press releases, email newsletters and reports
● Working with Web Editor to maintain website and move forward development

November 2011 to August 2012

Social Media Editor
International Business Times

● Working with editors and reporters to find, arrange and position the right content on all relevant social media channels. Attracted thousands of fans and followers to communities
● Creatively produced engaging social media content, overseeing, proofreading, curating and publishing posts
● Giving guidance in writing best practices of social media and SEO to share with editorial team
● Creation of Facebook, Twitter, LinkedIn, Google+, Tumblr, YouTube and Pinterest channels
● Using tools such as Tweetdeck, Buffer, Hootsuite, ManageFlitter and Sprout Social
● Engaged in community management and audience development
● Worked with developers and outside agencies in optimising the website for social media and SEO
● Analysing IBTimes UK web trends and traffic using analytic tools
● Grew general site usage, page impressions and site visits Created new workflow system for UK-based and international journalists using Google Apps

December 2009 to November 2011

Journalist and Copywriter

● Freelance Writer at Incisive Media, ‘The Inquirer’ and business title V3
● Writing news, features and blogs. Using Incisive CMS from outside the office
● Focused on security, writing stories on important topical subjects like cybercrime and hacking
● Attended technology events, took photographs and shot video
● Freelance news reporter and blogger at popular technology website CNET, writing on smartphones
● Contributed to other magazines and websites including SC Magazine
● Corporate clients include iProspect, Integralis, Wildfire PR, Hothouse Communications and Intel

January 2008 to December 2009

Staff Writer

● Responsible for the security, networking and financial services beats
● Regular news, feature and blog content writer and editor. Took charge of IT PRO Twitter feed
● Formed working relationships with analysts and vendors
● Learned important CMS and HTML skills, worked with WordPress and in-house custom created CMS
● Developed the ability to analyse and measure web traffic with the use of Omniture
● Experience with talking to high-level CEOs and IT bosses, developed contact-making skills
● Travelled to attend conferences and events from firms like IBM, Cisco, EMC, F-Secure and SAP


Postgraduate Masters (MA) in Journalism, University of Westminster. (Merit). 2007

Bachelor of Arts (BA) English Honours. Queen Mary College, University of London. (2:1) 2004


Content Marketing
Content Strategy
Digital Marketing
Social Media Marketing and PR
Content Management